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Tools To Help You Manage All That Overwhelming Social Media!

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Managing all your social media platforms is sometimes overwhelming.  With a little help from web-based tools, this can be manageable and time-saving. See below for some of the tools available for managing your social media platforms.  This is in no [...]

Should you use Search Engine Optimization or Pay Per Click?

Selecting between Pay Per Click (PPC) Advertising and Search Engine Optimization (SEO) isn’t a case of measuring Return on Investment (ROI). There are big differences between the two approaches and the decision between either is reliant on different factors.  There is a need to understand the differences before a last call is made on your [...]

5 Sixty-Second Video Ideas to Help Market Your Business

1. Tell your company story. Though it may seem like simple advice, the story of why your company exists is a great place to start with a video. In contrast to the typically useless text on your company website’s about page, using a video gives you a chance to share the story of your business [...]

What’s Your Excuse?

This is great for the new year because maybe it will get you thinking and doing!

20 Ways to Increase Your FaceBook “Likes”!

  1. Advertise on Facebook to get more “likes”. This is the quickest way to grow your fan base. The Supre fashion brand did this to obtain 40,000 fans quickly.
  2. Rotate your ads “DAILY”  people get tired of hearing the same thing in conversation so change your ad! Conversion (CTR) rates can drop by 50% after the first 24 hours. Do not “set and forget”
  3. Add Facebook Social Plugin Box to your Blog and Website (60% of my “likes” are achieved this way)
  4. Free exclusive video that can only be viewed if you like the page.
  5. Run a competition. Everyone likes a competition
  6. Make it obvious on a custom landing page by providing a big bold “Like our Page”
  7. Initially ask friends and family to like your page. A bit overdone but essential at the beginning
  8. Offer a free ebook to obtain a “like” (just like you should be doing for email subscriber acquisition)
  9. Post content from your blog to Facebook whenever you write a new post. Facebook users love receiving new content on Facebook without having to go looking for your blog. Treat Facebook as an extension of your blog.
  10. Provide enticing high resolution photos. Compelling photos that are appropriate for your target audience will keep them coming back and make them share and so drive more likes from their friends
  11. Ask questions regularly using Facebook’s native question app.
  12. Include a link to your Facebook page in your email signature
  13. Provide a compelling welcome video on your Facebook landing page
  14. Simple but often missed: Add a “follow us” on Facebook button near the top of your website and blog pages
  15. Create an incentivised “Like” page that gives people a reason to like your page.
  16. Include the Facebook like button on your email HTML template so that people can like your facebook page from the regular email newsletter
  17. Add a large custom banner to your blog and website asking to “Like
  18. Add a link to your Facebook page as one of your three LinkedIn website links that are part of your LinkedIn settings in your profile
  19. Add a newsworthy update that is relevant for your industry or market niche to your Facebook page every day
  20. Offer “Special” including discounts to Facebook fans. The majority of Facebook users “like” a page to obtain a discount

How have you increased your Facebook page “likes”?

 

Original post from Jeff Bullas

How Do I Ask Clients For Referrals?

It’s a relatively small step to create an active referral development program. Here’s how to get started:

First…your state of mind
: Don’t be shy or embarrassed about soliciting referrals from current clients, especially loyal ones. Most will be pleased to recommend you.

Next…who to ask: Start with those clients who have historically provided the most and best referrals. You know they love you, and you know they aren’t shy about doing referrals. Make a list of your clients and arrange by referral value. Then start at the top and work your way down. Don’t ask too many clients all at once. You may get too many opportunities to fol- low up effectively.
Then reach out and ask them for referrals: Do it face-to-face or by phone. Explain that you have some available “bandwidth” for new clients and you’re starting to reach out. Tell them you’d like to find clients just like them: good businesspeople who understand the value of outside support. And ask directly if they know of anyone that could use help. That’s simple and honest, and it does not appear needy.
Keep these tips in mind:
• Some companies offer incentives or rewards to customers who provide referrals. But be careful. Under- take a rewards program only if it fits with your type of business or customer. For most small businesses, your client wants to help you because of his or her relationship with you, not because they can benefit financially. An offer of money might actually offend.
• On the other hand, express appreciation readily. And keep them posted on your efforts, either way.

• Once your client list fills back up, don’t quit soliciting referrals

• Finally, ask them to be your “coach” with your referral prospects. As a coach, they can provide a testimonial for you via phone call, letter or email.     ….from Manta

It’s easy to ask for referrals if you have a rapport with your clients and you give great customer service.

If you liked this post, please share it with others!

Google’s War on Spam!

How YOU Can Pull a GE on Taxes!

This is a repost from the Wall Street Journal. I just thought it was too good not to post again!

There’s been a firestorm this week over the news that General Electric will pay no tax—at least, no federal corporate income tax—on last year’s profits.

But if you’re like a lot of people, your first reaction was probably: “Hmmm. How can I get that kind of deal?”

If General Electric pays close to zero in Federal Income taxes, can you? Brett Arends tells Kelsey Hubbard how even a “regular Joe” can lower their tax bill, especially if they are self-employed.

You’d be surprised. You might. And without being either a pauper or a major corporation.

I spoke to Gil Charney, principal tax researcher at H&R Block’s Tax Institute, to see how a regular Joe could pull a GE. The verdict: It’s more feasible than you think—especially if you’re self-employed.

Let’s say you set up business as a consultant or a contractor, something a lot of people have been doing these days. And, to make this a challenge on the tax front, let’s say you do well and take in about $150,000 in your first year.

First off, says Mr. Charney, for 2010 you can write off up to $10,000 in start-up expenses. (In subsequent years it’s only $5,000.)

Okay, let’s say you claim $7,000. That takes your income down to $143,000.

You can also write off all legitimate business expenses. Mr. Charney emphasizes that this only applies to legitimate expenses.

He didn’t say, but everyone seems to understand, that this can be quite a flexible term. Even if you buy a computer, a cellphone and a car primarily for business use, you can use them for personal purposes as well. If you happen to take a business trip to Florida in, say, January, no one is going to stop you from enjoying the sunshine or taking a dip in the pool.

So let’s say you manage to write off another $10,000 a year in business expenses.

That brings your income, for tax purposes, down to $133,000.

You’ll have to pay Medicare and Social Security taxes (just like GE). Because you’re self-employed, you have to pay both sides: the employee and the employer. That will come to about $19,000.

However, you can deduct half of that, or $9,500, from your taxable income. So that brings your total down to $123,500 so far.

Now comes the creative bit. The self-employed have access to terrific tax breaks on their investment and retirement accounts. The best deal for many is going to be a self-employed 401(k), sometimes known as a Solo 401(k).

This will let you save $43,100 and write it off against your taxes. That money goes straight into a sheltered investment account, as with a regular 401(k).

Why $43,100? That’s because with a Solo 401(k), you’re both the employer and the employee. As the employee you get to contribute a maximum of $16,500, as with any regular 401(k). But as the employer you also get to lavish yourself with an incredibly generous company match of up to 20% of net income.

Yes, being the boss has its privileges. (And if you’re 50 or over, your limit as an employee is raised from $16,500 each to $22,000.)

You can save another $10,000 by also contributing to individual retirement accounts—$5,000 for you, $5,000 for your spouse. If you use a traditional IRA, rather than a Roth, that reduces your taxable income as well. If you’re 50 or over, the limit rises to $6,000 apiece.

If you contribute $43,100 to your Solo 401(k), and $10,000 to two IRAs, that brings your income for tax purposes down to just over $70,000.

We haven’t stopped there either, says Mr. Charney.

Now come the usual itemized deductions. You can write off your state and local taxes. Let’s say these come to $10,000.

You can write off interest on your mortgage. Call that another $10,000. That’s enough to pay 5% interest on a $200,000 home loan.

That gets us down to about $50,000 And we’re not done.

If you’re self-employed, health insurance is probably a big headache. But the news isn’t all bad. You can write off the premiums for yourself, your spouse, and your kids.

And if you use a qualifying high-deductible health insurance plan—there are a variety of rules to make sure a plan qualifies—you get another break. You can contribute $3,050 a year into a tax-sheltered Health Savings Account, or $6,150 for a family. You can write those contributions off against your taxable income. The investments grow sheltered from tax. And if you spend the money on qualifying health costs, the withdrawals are tax-free as well.

So call this $10,000 for the premiums and $6,150 for the HSA contributions. That gets your income, for tax purposes, all the way down to about $34,000.

If you have outstanding student loans, you can write off $2,500 in interest. And you can write off $4,000 of your kid’s college tuition and fees.

Then there’s a personal exemption: $3,650 per person. If you’re married with one child, that’s $10,950.

Taxable income: just under $17,000. That’s on a gross take of $150,000. You’d owe less than $1,700 in federal income tax.

And it doesn’t stop there. Because now you can bring in some of the tax credits. Unlike deductions, these come off your tax liability, dollar for dollar.

GE got big write-offs related to green energy. There are some for you too, although on a small scale. You can claim credits for things like installing solar panels, heat pumps or energy-efficient windows or boilers in your home. Let’s say you use a home equity loan to pay for the improvements and take the maximum $1,500 write-off.

That gets your tax liability down to $200.

Can we get rid of that? Sure, says Mr. Charney.

If your spouse spends, say, $1,000 on qualifying adult-education courses or training programs, you can claim $200, or 20% of the cost, in Lifetime Learning Credits. (The maximum is $2,000.)

That wipes out the remaining liability.

Congratulations. You’ve pulled a GE. You owe no federal income taxes at all.

OK, it’s just an illustration. Few will be quite so fortunate. On the other hand, it’s not comprehensive either. There are plenty of other deductions and credits we didn’t mention. You could have written off up to $3,000 by selling loss-making investments. Your spouse may be able to use a 401(k) deduction as well. There are lots of ways to tweak the numbers.

In this case, you’ve paid no federal income tax, and meanwhile you’ve saved $19,000 toward your retirement through Social Security and Medicare, and $53,000 through your 401(k) and IRAs. You’ve paid most of your accommodation costs (that is, the interest and property taxes on your home), covered your health-care costs and quite a lot of personal expenses through your business account, paid $4,000 toward your child’s college costs and had about $2,000 a month left over for cash costs.

Who says GE has all the fun?

Using Social Media and Blogs for Search Engine Optimization

Yvonne at JaxWorks SEO & Web spoke informally to MCABW (Montgomery County Association of Business Women), a group in Conroe and The Woodlands area.

Watch the video of Yvonne at JaxWorks:

If you learned anything from this or think someone you know could benefit from this, Share this below!

User Review Websites can be a Boon to Small Businesses

According to an internal analysis of small business search results more than 80 percent of results did not point to the websites of those businesses. Instead, they pointed to social network results and consumer reviews.

The businesses surveyed were those of restaurants, travel, legal, beauty, plumbing and automotive – all highly susceptible to consumer reviews. These businesses and similar consumer-facing companies need to be aware of where they stand in search results with their own websites, compared to the rankings of reviews and comments from social media users.

Consumer reviews are impacting the bottom line of our small business customers.

Increasingly, however, every business is being reviewed by consumers. Oftentimes the reviews and ratings might not even be justified. So, not only is it important to know where you stand on these sites but also to have resources ready to speak out (or type) on your behalf. That means recruiting brand advocates. Of course, the best way to do that is to provide quality experiences for your users and to respond quickly to any problems before they become viral hate campaigns.

Some obvious places to look for your small business reviews are social sites like Facebook, Twitter and Yelp.com, and Google Maps, Bing, Yahoo Local, City Search and Local.com. Below are a dozen more places where your business or products might be getting reviewed.

InsiderPages.com
These are rankings for the medical and health care field.  They also review restaurants, beauty-related sites and home and garden sites.

MerchantCircle.com
MerchantCircle focuses on promoting businesses by using online user reviews. Businesses can create their own local coupon book.

JudysBook.com
Judy’s Book provides review guides to users, such as “Top 10 Auto Mechanics” and so on.

AngiesList.com
Angie’s List is a paid service for consumers to get certified, unbiased reviews of local businesses. It is a large and trusted network, claiming more than one million members.

TripAdvisor.com
As the name suggest, TripAdvisor helps users filter travel destinations via user reviews. A must-know for travel businesses.

OpenTable.com
Because OpenTable.com allows users to make reservations immediately, good reviews on this site can help restaurants take advantage of the convenience factor.

BBB.org
The Better Business Bureau is a relative newcomer to the user review scene but its trusted reputation makes it a must-monitor for every business.

Buzzillions.com
Buzzillions’ focus is products — electronics, computers, sports equipment, clothing, etc. Manufacturers and retailers would be wise to research their products here.

Epinions.com
Part of the Shopping.com family, Epinions solicits reviews on just about anything a person can buy online — from autos to office supplies.

Wize.com
Wize reports “the best & worst products” by matching products based on consumers’ needs. The main focus is electronics and appliances.

PowerReviews.com
In tandem with Buzzillions, PowerReviews looks to connect consumers with reviews about the products they care about.

SiteJabber.com
SiteJabber provides reviews of websites as a whole. Obviously, every online property should make sure good things are being said about them, or find a brand advocate to get the ball rolling. They claim more than 450,000 people search websites for reviews every month.

(The above are excerpts from material originally printed in Website Magazine.)

Make sure you keep track about what people are saying about your company through researching the sites above that pertain to your business!

social-media

Shopping with SmartPhones

A new feature we offer allows customers to shop online from their phone!  From Amazon:  “In the last twelve months, customers around the world have ordered more than $1 billion of products from Amazon using a mobile device,” Jeff Bezos, founder and CEO told investors in July when the e-tail giant announced its second quarter sales and earnings.Shopping with Smartphones

Major retailers may be able to offer remote access to customers who want to make purchases using mobile devices, however, until recently such bells and whistles were not available for small businesses.

Now, we can do it! Among a slew of other new features, the we can give customers the capability to shop via their smartphones.

You can also post products to Twitter or Facebook with a single click, easily integrate YouTube videos into product descriptions, and allow buyers to browse and buy from their iPhones and smartphones.

This is the wave of the future, so if you want your customers to be able to buy from you with their smartphone, call us today!

Add Tabs to FaceBook Fan Page

Would you like to add tabs to your FaceBook fan page.

You can, however, use the fbml application to create a custom box that is used as a tab. The tab will be whatever you name it, such as Welcome or Services, and that tab will contain whatever data you included in that fbml box.

  1. Install the Static FBML application on your fan page.
  2. Select the link that says ‘Add to My Page’.
    static
  3. Go to the main page and click on Edit page
  4. Select the FBML application and click on the pencil icon to begin editing the page.
  5. Name the box and add your html or text. Then save the changes. By default this will be a new box or your boxes tab.
    editfbml
  6. Go page to the Edit page that lists all of your applications. Locate the fbml box that you just created and select Application Settings under the pencil icon.
    appset
  7. Click on remove to get rid of the box and then click on add to convert the new box into a tab. Then click on ‘Okay’.
    settings
  8. You will have a new custom tab with the content that you added to the FBML box.
  9. Unfortunately, you can’t add more fbml boxes to the custom tab so everything you want under this tab needs to be contained in that one box.
  10. If you want to make more custom boxes or tabs, edit the fbml box that you have already made and then scroll to the bottom of the page. Here is where you can add more boxes – a new browser tab or window will be opened to do this. Once you use fbml for the first time, it no longer looks like the application is available and people think they can only use one box. It’s just that the application is replaced by the boxes that you make and at the bottom of the edit screen is where you can create more of them. I don’t know why that it but it’s super confusing.

You can create a tab for Services, Portfolio, or Contests.  You can even add your blog feed.

For information on adding content to your custom tab, see my next post and I’ll even tell you ow to add your blog feed.

Until next time, share this post with your friends and comment below!

Market Your Business with Social Media

Social media marketing has emerged as one of the most popular ways to market a business. Sites such as MySpace, Facebook, Twitter, Digg and thousands of blogs and podcasts have made it possible to connect with your customers on a one-on-one basis. Before jumping on the bandwagon, make sure you consider these social media marketing pros and cons. social-media2

Here are the pros of social media marketing, the cons will come tomorrow!

You can reach customers that traditional marketing misses. You never know who will direct a friend to your blog, Facebook page, or Twitter page, so your potential for reeling in new leads is unlimited.

Not only can you use social media to build your brand, you can use it to demonstrate your personality, interact with customers and show them that you care, which, in turn, breeds loyalty. Social media marketing can also boost your reputation and build relationships.

You can learn how to improve your products and services. By encouraging open communication through public comments, you can learn what you can do to make your products and pitch more palatable.

You can learn more about your target audience, not only by their comments but also by studying visitor analytics. This information can prove invaluable when planning other marketing campaigns such as direct-mail postcards.

Social media marketing is cost-efficient in comparison with other marketing methods, even if you hire a someone for your social media content needs.

There are lots of pros to marketing your business using social media.  Tomorrow I’ll tell you the cons and you can decide if social media marketing is right for your business.

In the meantime, “share” me with your friends using the social media buttons below!

Blogging is One of the Most Powerful Marketing Tools. Ever.

If you have a business, especially a small business, you need to start a blog.  Start it today. It doesn’t matter if anyone reads it to start.  Blogging is an amazing marketing tool and every business needs one.

Seth Godin is an entrepreneur, author and public speaker. Godin popularized the topic of permission marketing.Godin believes that the end of the “TV-Industrial complex” means that marketers no longer have the power to command the attention of anyone they choose, whenever they choose. Second, in a marketplace in which consumers have more power, he thinks marketers must show more respect; this means no spam, no deceit and a bias for keeping promises. Finally, Godin asserts that the only way to spread the word about an idea is for that idea to earn the buzz by being remarkable

Seth Godin on blogging:

“Blogging is free. It doesn’t matter if anybody reads it. What matters is the humility that comes from writing it. What matter is the meta-cognition of thinking about what you’re going to say. How do you explain yourself to the few employees – or your cat – or whoever is going to look at it? How do you force yourself to describe – in three paragraphs – why you did something? How do you respond out loud? If you’re good at it [blogging], some people are going to read it. If you’re not good at it, and you stick with it, you’ll get good at it. This has become much bigger than, “are you Boing Boing or The Huffington Post?” This has become such a micro-publishing platform that you’re basically doing it for yourself… to force yourself to become a part of the conversation, even if it’s not that big. That posture change, changes an enormous amount.”

Watch the video of Seth Godin and Tom Peters (author and consultant):

What do blogs do for your business?

Like all other means of social media promotion, blogs can:

  • Increase traffic to websites, since bloggers can optimize for keywords using search engine optimizationtechniques that will help customers find the business or product that they need.
  • Help build links to corporate web sites, which will help people find your business in online searches.
  • Build brand awareness, which gets your business known globally or wherever you are looking to be found.

With the right content and approach toward your readership, businesses can develop strong links that will help them build a solid reputation and foundation online. As content is consistently produced and comments are consistently reviewed and/or responded to, businesses are bound to find new readers who will check the site frequently for updates, get new search traffic, and establish visibility in their industry.

What are you waiting for…start your business blogging today! small-business-blogging-map_thumb