SEO is one of the most effective ways to ensure your customers find your business and buy your services or products. That says a lot, right? There are many new SEO trends that will impact the search for your business this year. SEO isn’t what it used to be, and things have changed from 2009 when JaxWorks opened their doors. There are several trends that are showing up with the changing technology and the different ways that people search for content now.
What SEO Trends will impact you this year?
- As always, you want great content that is share-worthy and linkable.
- Amore conversational approach to your blog posts and content is crucial.
- SSL or secure links make people feel secure when using your site.
- Look beyond keywords and research your searcher intent. To be precise, Google wants to show exactly what the user is searching for. The intent behind the keyword usage will get further and further preference as we move into 2019 – a year where there will be a rise in mobile and voice searches.
- Video SEO is hot. “Video content will surpass all other content forms with consumption exceeding 85%. This is crazy – and huge.”
- Every heard of Voice Search? ” 58% of the consumers used voice search to find local business information during last year. 27% visit the local business website through voice search. 76% of smart home speaker users search for local businesses once a week. 53% of the users make daily voice searches. The voice recognition market will hit $601 million by 2019.”
- Social Media indexing will boost organic SEO. “Social Media will play a huge role in SEO in 2019. Social channels will keep on increasing their depth to integrate with Search. “
- Google loves clicks. If a person clicks on your website for the search query he made, it simply means that your website title is relevant. If more and more users do that to your website, the CTR will improve. This will result in a better Search Engine ranking. Click here for more SEO trends and info about click-through rate and quoted items above.
- Site Speed matters. Make sure your site loads quickly – people won’t wait.
- Mobile and smart device optimization matters. People are increasingly turning to their phones for online searches. It makes a lot of sense, as phones are smaller and much more portable for carrying around. When out in public, people want to be able to whip out their phone to perform a web search quickly. Additionally, 2019 is the year of Google mobile first index, so if you aren’t prepared, you’re going to fade away into uncertainty.
There are many trends that will impact the marketing of your site. Click here to read about many new SEO trends for your business that are mentioned here.