ShareCan Facebook actually be used to bring in leads, opportunities and sales to your small business? YES! You can’t use Facebook for your business the same way you use it for your personal life – you need a clear social strategy in place before you’ll
ShareBlogging is a great way to inform people about your industry and what you do. It also counts on Google as adding unique, relevant, and new content. And if you and others share it on social media platforms, your info will be in a lot
Share Advertise on Facebook to get more “likes”. This is the quickest way to grow your fan base. The Supre fashion brand did this to obtain 40,000 fans quickly. Rotate your ads “DAILY” people get tired of hearing the same thing in conversation so change
Appearance is EVERYTHING!
Don’t think of your website as just a website – it’s your storefront! It’s representing! If it looks cheap, your business will look cheap. If it looks amateur, your business will look amateur and like the business is not successful enough to afford a great website. If it looks expensive, you can sell your product or service at a higher price point.
Go Where Your Customers Go
You HAVE to design for mobile, or get a separate mobile site. EVERYONE has a smart phone or tablet, so it’s crucial your customers can access all your information at all times Also, just put pertinent info and calls to action on the mobile version – you don’t need the whole site. Equally important is to integrate social media into your website, because that’s where everyone communicates.
Think about what you want your website to do now and what you can afford now, but also think about what you may want to do with the website in the future and plan for it. Make sure your website can expand to accommodate those changes, so you don’t have to build again!
Don’t Think You Can’t Afford a Quality Site
Work with your web company – tell them what you can afford now or if they would be willing to take payments or trade work! Communication is key, both before and during the website building process.
Hope these tips help!
If you have any questions about websites, call Jaxworks Web Design in The Woodlands & Tyler. If this info helped you, it may help other business people as well, so share!SHARE
Want great Facebook marketing tips?
1. Use images, but mix it up.
Images are key to Facebook posts, but don’t use them all of the time. Most of your Facebook posts should include images or links, but don’t be afraid to use an occasional text-only update.
2. Keep it simple.
Facebook posts less than 80 characters have a 27 percent higher rate of engagement, yet people often think they need to write a novella for an effective post. Keep it short, simple, and fun.
3. Make fans cry, laugh or say “Wow!”
People love to share humor. Something that is truly funny is most likely to get shared. Barring that, a touching story, or something that they find interesting and think their friends will, too, is more likely to get shared.
4. Engage your social media fans.
Ask your Facebook fans questions. Have them vote for your next in-store promotion or new product line. Ask engaging, interesting and industry-relevant questions.
5. Tell Facebook fans what action to take.
Do you want Facebook fans to share your post? Ask them to! Do you want them to comment? Ask for comments! Do you want them to answer a question? Ask a question! Give simple, explicit instructions as to what you want them to do, and if they are interested in what you are posting they will share their input.
6. Give Facebook fans value.
Give a Facebook-only promotion. “Mention this post and get ‘X’ OFF of ‘X’ today only!” Include an image of your product or service. Remember, “$ OFF” offers receive twice the engagement of “% OFF” offers.
7. Create consistent Facebook messaging.
Posting 1-4 times per week can create 71 percent more engagement with your brand, according to KISSMetrics. If fans are used to seeing your content, and they like it, they will look for it!
8. Share Facebook posts at the right time.
Thursday’s are the best weekday to post, and Friday is almost as good. Weekends are better! “Bankers hours” are the least-favorable time to post because people are working, and are less likely to engage with your Facebook posts, even if they read them. Schedule your Facebook posts in the “hot zone” of 6pm-midnight, with an occasional daytime weekend post.
Consider, the results if you were to convert 1 of 5 fans into customers. That would represent an expanded customer base that has purchased your products and service; and whom you can receive your marketing message at convenience, with no additional cost. Talk about a great marketing investment!
Like this info? Share it with your friends!
This blog post originally from yfsentrepreneur.SHARE
Can you believe there are some businesses that don’t have a website!! And if they do have one, they aren’t marketing it. Why is that because check out these stats…
If you need help with web design in The Woodlands, or heck, anywhere in Texas, check out our web design page and call us today at 832.889.9242! JaxWorks also specializes in search engine optimization, social media marketing, and printing. We help your website make money for you by attracting great potential clients and customers.
If you enjoyed this post, or learned anything from it about business and internet marketing, feel free to share it with other business owners.
Before we give you more information on offering an eBook, know that it’s very time-consuming! Not only that, but it requires intimate knowledge of your industry – because it needs to be directly relevant to your business in order to be effective as a marketing tool.
To learn more about how to save time, effort and money on creating eBooks, I recommend you read How to make money blogging with free eBooks - which highlights a way to combine your business blog with eBook creation.
1. Showcase expertise
Free eBooks should be packed full of awesome advice and information. This information should be highly relevant to your business or blog – and highly relevant to potential customers.
Think of a free eBook as a platform to show off. If there is something your business does well, talk about it. I’m not suggesting you divulge sensitive information, but there is always plenty of good information that a company can provide about their industry, how things get done, innovations, creativity, and so on.
An eBook is your time to shine. Demonstrate knowledge and skills so that anyone reading that eBook is left in no doubt that your business is competent and knowledgeable.
2. Alternative Marketing Channel
eBooks can get to places that other media can’t. For example, consider making the eBook available on Amazon’s Kindle store. This opens up a new market of Kindle readers – as opposed to people who read blogs, or visit websites.
eBooks can also take on a life of their own and go viral – provided it is sufficiently useful that people talk about it and share it on.
Think of an eBook as a distinct marketing vehicle to carry the messageabout your industry, niche and business.
3. Trust & Credibility
Trust and credibility are vital components in the business/customer dynamic. Businesses that are looking to generate sales and conversion online, in particular, have a difficult time getting people to part with their money, precisely because it is so hard to build trust over the Internet.
By showing off your expertise, and providing information of value to potential clients and customers, an eBook helps to build trust and credibility for you.
A potential client that has invested a few hours reading an eBook, and is happy that they have gained the information they wanted, is far more likely to view you as a credible source of expertise and information on that subject.
Being viewed as a leading expert in your niche, is an excellent way to gain trust and credibility, and, by extension, sales and revenue.
4. Opportunity to teach
An eBook is not only a showcase for your skills and expertise as a blogger or business. It is also an opportunity to teach potential customers how to work with you.
For example, you might consider writing about a real-life case study that lead to a successful conclusion for an existing client. Information like this is relevant to the reader, but it also tells them “this is how we work“, “look how happy our customers are“, and so on.
It is important that this message comes across without sounding like a sales pitch. Don’t make the mistake of using an eBook for blatant self-promotion.
5. Open the sales funnel
As a result of being a distinct vehicle that carries your marketing message, an eBook is also an opportunity to cast a wider net than your current marketing initiatives.
For example, it may be that other organizations will find your eBook useful for their members. A highly focused information resource on any niche is likely to find a number of places where people will actively promote it due to its intrinsic value – think along the lines of a local chamber of commerce adopting your free eBook as it’s own small business startup guide.
There’s nothing stopping you adding a few links to a few of your own resources and landing pages, where it appropriate to do so. In this way, you are extending your sales net and opening up the sales funnel.
Have you created an eBook to help drive trust, credibility and awareness of your blog or business? Did the eBook sizzle of fizzle? Share your thoughts on how an eBook can drive new business and market blogs and businesses in the comments, or join me on Twitter, LinkedIn and Google+ to continue the conversation.
This blog post was created by WSM4B.com.
Why Does SEO Seem So Expensive?
SEO requires a lot of work to actually accomplish rankings. There’s a lot of content that has to be created. There’s a lot of technical changes, in some cases. I’ve seen a lot of people pay people $100-$150/month for SEO and expect to rank. In most cases, you’re paying but not ranking because it takes so much time to get good results that they won’t be able to put in much time at that cost.
In the first place, you need to have a good website. There needs to be content on the website. If it’s not a good website and a lot of technical changes need to be made, that takes more time. The SEO company will need to look for ways to earn links back to your website. So there’s a lot of activity that’s going on to really create the content, and then earn the links back to your website so that your website has the chance to rank. That takes a lot of time and that’s why it costs more money.
If the cost is one of your top SEO questions, maybe you should try PPC (Pay Per Click). If you pay for PPC and see the real cost per lead is in a competitive marketplace that’s very well controlled, you might gain a better appreciation of how SEO can get you there in the long haul, and actually be less expensive.
Will I have to keep paying for SEO after I get top rankings?
There certainly are people who eventually get to a point where they say I’m going to stop doing SEO. But most of the time, when people see that it’s working for them, they want to continue to figure out how they can do more, and also to maintain the rankings.
One thing that I’ve seen time and time again is that the minute you push one of your competitors off of the first page, or out of the top slot, or out of the top three slots, they’re out there trying to figure out how to get those top slots back. That’s why most people say they want to continue to be in that spot and keep on with their SEO.
If you have any questions about SEO, don’t hesitate to call Yvonne at JaxWorks at 832.889.9242. If you think this will help others, please share us on your social media sites!SHARE
Although I am well known all over the world, no one could find my website, and I mean NO ONE! The design was a mess, my picture looked bad, and it wasn’t optimized with keywords, so no one could find me. It was very frustrating! Children looked for me on the web and looked for a place on the website to email me about their list, but they couldn’t find it. I wasn’t getting my email. period.
So I needed some help. Mrs. Claus did a Google search and found JaxWorks SEO & Web. She gave them a call and they worked with me on a website design and some internet marketing strategies. They helped me with any questions I had. They came up with a beautiful design and optimized my site, so Google, and especially all the wonderful kids, could find me. I had no idea how important this was!
Their staff got me up and running in no time. My elves were very happy, because the site was very easy to use. They showed me how to add to my blog and how to setup my email newsletter.
I was able to create my email list. Now the kids can find me! It’s nice to be able to check my nice and naughty list everyday. My elves have helped get me up to speed with training from Yvonne at JaxWorks. Thank goodness!
I would recommend their services to everyone in the North Pole. They are helpful and VERY professional. And they answer the phone! If you’re looking to give a good gift to someone in your family who has a business and needs a website or internet marketing, send them to JaxWorks. It’s the best gift you can give any business-person.
Everyone that uses a computer should use some form of it. In the world of mainframes and microchips it’s called data backup or data recovery and it can mean the difference between a slight computer setback and living through your own electronic apocalypse.
Let’s face it; our computers are a bigger part of life than ever before. We shop, work and play using computers. They’ve replaced stereos, encyclopedias, even the mailman. They’ve become journals, photo albums and canvases for our art.
But computers aren’t perfect. Files become corrupt, we get viruses, motherboards malfunction, we throw our computer again the wall (!), CPUs call it quits taking our data with them.
The best defense is backup up your computer data…it’s important for individuals and it’s vital for businesses; lost information can cause a major crisis or worse, lead to business failure. Individuals who don’t backup computer data run the same risk. While this may not cause financial ruin, it can certainly be frustrating and even heartbreaking. So why do so few of us practice data backup?
Here are the common excuses:
“I’m too busy to backup my computer.” We are busy; work, family and friends fill our days and leave us little time for boring things like computer maintenance. But today’s backup software manufacturers make it easy. Through scheduled backups, your system can automatically perform a backup that fits your needs at an interval you choose – without interrupting life.
“I don’t know how to backup data.” Like preparing for a natural disaster, most of us understand how important data backup is, but don’t know where to start.
“My computer won’t crash.” You’ve had your computer this long and haven’t had problems so far why worry about computer backup now? Data backup is about protecting your data’s future, but with computers, it isn’t if you crash, it’s when you crash.
In today’s high-tech world of sneaky spyware and venomous viruses, you are in more danger of data loss than ever before.
So with that said, how does one choose the right backup software? There are many varieties available – some suited to a growing business and others for growing families. Some backup software is for technical experts, other packages for the technically challenged.
There are lots of options…the most common being online backup that you never have to think about and in-home backup where you have to have another drive. Decide what’s best and do it NOW!
Oh, and tell your friends they need to backup, too, by sharing this post.
Just because you are a small business start-up with a limited budget, it doesn’t mean that your marketing has to suffer.
There are plenty of low cost marketing strategies that you can harness to rocket your business success forward without costing you the world.
Marketing Your Business on a Budget
There are plenty of ways to marketing your business with a bit of creative thinking. Let’s look at a few!
Build an Awesome Website
Having a website with the “WOW” factor will help attract potential customers as well as develop trust in your product or service. A strong online presence is absolutely essential in this day and age, so make sure your website stands out and can be found when people are looking for you or your service!
Develop Your Unique Selling Proposition
With so many businesses saturating the marketplace, you need to develop your USP if you want get noticed and create a buzz. There are a whole host of ways in which you can become the leader in your industry. Whether it is a new spin for your product, free delivery or promotions, clever branding, or ways in which you can help the environment or a non-profit, get your thinking cap on and start turning ideas into actions!
Social media sites such as Facebook, Twitter, LinkedIn, YouTube and Pinterest should your number one priority when it comes to marketing, whether you have a big budget or not! Social networking allows you to engage and interact with existing and potential customers in a relaxed informal way, helping you to develop and build relationships, interest, and loyalty. At least use one social media sites and do a little research into which one includes your target market!
Word of Mouth
It may sound a little old hat in the ever changing and advancing world of business, but word of mouth never fails to produce results. If you provide your customers with a quality product, impeccable customer service, and a fantastic overall experience, they will be sure to tell their friends, family, and co-workers all about it.
Did you know that companies that blog get 55% more web traffic and 70% more leads than those that don’t? Adding a blog section to your website will give you the opportunity to present yourself as an expert in your field, as well as draw in users from all over the web. When you start blogging you are sharing your message with the biggest audience available, plus you are encouraging them to share it with others too! By sharing your blogs with other sites you will bring more traffic and links to your own site as a result.
I hope we have given you lots of ideas about how to market your business without killing your budget. If you have any questions, feel free to contact us and share us with your friends!SHARE
JaxWorks SEO & Web will do a short and sweet marketing video to get attention on your site, on Facebook, and on your blog. Call us today at 832-409-3889, browse our Web Design & SEO website, and check out our short video below!SHARE