ShareHello, just wanted to let you know about some website specials we’re having. Contact us with questions or comments! Website Package 1: Template site (choose template from 100s of choices, like below), setup, 5 pages, domain name and hosting included, you provide content and images. $350 setup and $35/month. [...]
ShareWhy Does SEO Seem So Expensive? SEO requires a lot of work to actually accomplish rankings. There’s a lot of content that has to be created. There’s a lot of technical changes, in some cases. I’ve seen a lot of people pay people $100-$150/month for SEO and expect to rank. In most cases, you’re paying [...]
ShareThink social media isn’t important? Social media works great for lead generation if you use the correct platforms for your target market. Original image from Sales Force desk.com. SHARE
ShareAlthough I am well known all over the world, no one could find my website, and I mean NO ONE! The design was a mess, my picture looked bad, and it wasn’t optimized with keywords, so no one could find me. It was very frustrating! Children looked for me on the web and looked for [...]
Hello, just wanted to let you know about some website specials we’re having. Contact us with questions or comments!
Template site (choose template from 100s of choices, like below), setup, 5 pages, domain name and hosting included, you provide content and images.
5 page WordPress site, limited customization (you choose theme, like examples below, and we add logo and/or header – no theme changes), domain name and hosting included, unlimited email addresses, includes SEO plugin, includes mobile plugin so mobile ready, includes video on how to make changes to the site, you provide content and images.
Up to 10 page customized WordPress site for your business and to your specs, professional design, domain name and hosting included, 10 pages content written, 10 stock images provided, slider with images, email addresses, SEO Plugin with metadata, mobile ready, screenshot video on how to make changes to content and how to add images. See customizable themes below:
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Why Does SEO Seem So Expensive?
SEO requires a lot of work to actually accomplish rankings. There’s a lot of content that has to
be created. There’s a lot of technical changes, in some cases. I’ve seen a lot of people pay people $100-$150/month for SEO and expect to rank. In most cases, you’re paying but not ranking because it takes so much time to get good results that they won’t be able to put in much time at that cost.
In the first place, you need to have a good website. There needs to be content on the website. If it’s not a good website and a lot of technical changes need to be made, that takes more time. The SEO company will need to look for ways to earn links back to your website. So there’s a lot of activity that’s going on to really create the content, and then earn the links back to your website so that your website has the chance to rank. That takes a lot of time and that’s why it costs more money.
If the cost is one of your top SEO questions, maybe you should try PPC (Pay Per Click). If you pay for PPC and see the real cost per lead is in a competitive marketplace that’s very well controlled, you might gain a better appreciation of how SEO can get you there in the long haul, and actually be less expensive.
Will I have to keep paying for SEO after I get top rankings?
There certainly are people who eventually get to a point where they say I’m going to stop doing SEO. But most of the time, when people see that it’s working for them, they want to continue to figure out how they can do more, and also to maintain the rankings.
One thing that I’ve seen time and time again is that the minute you push one of your competitors off of the first page, or out of the top slot, or out of the top three slots, they’re out there trying to figure out how to get those top slots back. That’s why most people say they want to continue to be in that spot and keep on with their SEO.
If you have any questions about SEO, don’t hesitate to call Yvonne at JaxWorks at 832.889.9242. If you think this will help others, please share us on your social media sites!
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Although I am well known all over the world, no one could find my website, and I mean NO ONE! The design was a mess, my picture looked bad, and it wasn’t optimized with keywords, so no one could find me. It was very frustrating! Children looked for me on the web and looked for a place on the website to email me about their list, but they couldn’t find it. I wasn’t getting my email. period.
So I needed some help. Mrs. Claus did a Google search and found JaxWorks SEO & Web. She
gave them a call and they worked with me on a website design and some internet marketing strategies. They helped me with any questions I had. They came up with a beautiful design and optimized my site, so Google, and especially all the wonderful kids, could find me. I had no idea how important this was!
Their staff got me up and running in no time. My elves were very happy, because the site was very easy to use. They showed me how to add to my blog and how to setup my email newsletter.
I was able to create my email list. Now the kids can find me! It’s nice to be able to check my nice and naughty list everyday. My elves have helped get me up to speed with training from Yvonne at JaxWorks. Thank goodness!
I would recommend their services to everyone in the North Pole. They are helpful and VERY professional. And they answer the phone! If you’re looking to give a good gift to someone in your family who has a business and needs a website or internet marketing, send them to JaxWorks. It’s the best gift you can give any business-person.
Happy Holidays!
Santa Claus
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Everyone that uses a computer should use some form of it. In the world of mainframes and microchips it’s called data backup or data recovery and it can mean the difference between a slight computer setback and living through your own electronic apocalypse.
Let’s face it; our computers are a bigger part of life than ever before. We shop, work and play using computers. They’ve replaced stereos, encyclopedias, even the mailman. They’ve become journals, photo albums and canvases for our art.
But computers aren’t perfect. Files become corrupt, we get viruses, motherboards malfunction, we throw our computer again the wall (!), CPUs call it quits taking our data with them.
The best defense is backup up your computer data…it’s important for individuals and it’s vital for businesses; lost information can cause a major crisis or worse, lead to business failure. Individuals who don’t backup computer data run the same risk. While this may not cause financial ruin, it can certainly be frustrating and even heartbreaking. So why do so few of us practice data backup?
Here are the common excuses:
“I’m too busy to backup my computer.” We are busy; work, family and friends fill our days and leave us little time for boring things like computer maintenance. But today’s backup software manufacturers make it easy. Through scheduled backups, your system can automatically perform a backup that fits your needs at an interval you choose – without interrupting life.
“I don’t know how to backup data.” Like preparing for a natural disaster, most of us understand how important data backup is, but don’t know where to start.
“My computer won’t crash.” You’ve had your computer this long and haven’t had problems so far why worry about computer backup now? Data backup is about protecting your data’s future, but with computers, it isn’t if you crash, it’s when you crash.
In today’s high-tech world of sneaky spyware and venomous viruses, you are in more danger of data loss than ever before.
So with that said, how does one choose the right backup software? There are many varieties available – some suited to a growing business and others for growing families. Some backup software is for technical experts, other packages for the technically challenged.
There are lots of options…the most common being online backup that you never have to think about and in-home backup where you have to have another drive. Decide what’s best and do it NOW!
Oh, and tell your friends they need to backup, too, by sharing this post.
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Just because you are a small business start-up with a limited budget, it doesn’t mean that your marketing has to suffer.
There are plenty of low cost marketing strategies that you can harness to rocket your business success forward without costing you the world.
There are plenty of ways to marketing your business with a bit of creative thinking. Let’s look at a few!
Having a website with the “WOW” factor will help attract potential customers as well as develop trust in your product or service. A strong online presence is absolutely essential in this day and age, so make sure your website stands out and can be found when people are looking for you or your service!
With so many businesses saturating the marketplace, you need to develop your USP if you want get noticed and create a buzz. There are a whole host of ways in which you can become the leader in your industry. Whether it is a new spin for your product, free delivery or promotions, clever branding, or ways in which you can help the environment or a non-profit, get your thinking cap on and start turning ideas into actions!
Social media sites such as Facebook, Twitter, LinkedIn, YouTube and Pinterest should your 
number one priority when it comes to marketing, whether you have a big budget or not! Social networking allows you to engage and interact with existing and potential customers in a relaxed informal way, helping you to develop and build relationships, interest, and loyalty. At least use one social media sites and do a little research into which one includes your target market!
It may sound a little old hat in the ever changing and advancing world of business, but word of mouth never fails to produce results. If you provide your customers with a quality product, impeccable customer service, and a fantastic overall experience, they will be sure to tell their friends, family, and co-workers all about it.
Did you know that companies that blog get 55% more web traffic and 70% more leads than those that don’t? Adding a blog section to your website will give you the opportunity to present yourself as an expert in your field, as well as draw in users from all over the web. When you start blogging you are sharing your message with the biggest audience available, plus you are encouraging them to share it with others too! By sharing your blogs with other sites you will bring more traffic and links to your own site as a result.
I hope we have given you lots of ideas about how to market your business without killing your budget. If you have any questions, feel free to contact us and share us with your friends!
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JaxWorks SEO & Web will do a short and sweet marketing video to get attention on your site, on Facebook, and on your blog. Call us today at 832-409-3889, browse our Web Design & SEO website, and check out our short video below!
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There are lots of marketing secrets that will provide you with the right frame of mind so that you can begin the process of building a thriving small business without spending much on marketing.
What do you need to market effectively?
Commitment. If your marketing is going to eventually take hold, then you need to make a strong commitment to see it through until it sticks. Don’t give up in the early stages.
Patience. The fruits of your marketing labors don’t happen overnight. You need to plant your marketing seeds and tend to them regularly before your marketing garden blooms.
Branding. Your clients and customers need to have a clear picture in their minds as to who you are and how your product or service can solve their most pressing problems.
Consistency. Marketing is much like breathing. It’s the life of your small business and should be a regular part of your daily business activities.
Domination. If you want to explode your small business profits, then you must dominate a small part of your market. You need to become the “go-to” person in your particular niche.
Customer-focused. Your primary job is to clearly identify the problems that your prospects face and offer them the obvious solutions.
Identify your target market. It’s crucial that you know exactly who needs your product or service. Mass marketing doesn’t work in today’s business environment. Not only does it force you to water down your marketing message to please the masses, but it’s much too expensive for the shoestring marketer.
Elicit confidence and trust. Create experiences and situations that boost the level of confidence from your prospects. At the end of the day, people buy from those whom they like and trust.
Massive visibility. Since your prospects are exposed to over 4,000 ads every single day, you need to ensure that your small business is utilizing as many marketing platforms as possible.
Repetition. Research suggests that prospects need to encounter your small business between seven and twelve times before they are ready to purchase. So, put yourself in front of your target market over and over again via the internet, email marketing, social media marketing…
Ease of use. If your sales process, marketing materials or any other part of your business is too complicated, your customers will become confused. Confused customers simply don’t buy.
The WOW Factor. What are you doing to get noticed? How are you different than your competition? The fastest way to small business failure is to blend in with the crowd.
Quality. If your product and/or services aren’t top quality, then you won’t get repeat business. Your long-term success depends on satisfied customers who spread the word about your business and purchase from you repeatedly.
Education. Position yourself as an expert and educate your prospects as to why your small business can offer them the remedy to their most pressing pain points.
Relationships. Create real relationships with your prospects and customers. Answer their questions, solve their problems and help them if they’re stuck. Your prospects want to know that there’s a real person in front of your small business.
INCREASING THE LIFETIME VALUE OF CUSTOMERS…OVER 20% OF YOUR EXISTING CUSTOMERS WILL PURCHASE FROM YOU AGAIN (SINCE THEY ALREADY KNOW AND TRUST YOU), SO CREATE ADDITIONAL WAYS FOR THEM TO MAKE PURCHASES!
Automation. We’re living in a fast-tracked society that doesn’t work using old-fashioned marketing methods. So, embrace automation tools such as landing pages, email autore- sponders, shopping carts, customer management software, etc.
Tracking your results. It’s essential to your overall survival that you have a clear understanding of what works and what doesn’t work when it comes to your marketing. Use link tracking software to track your ROI (even if your only investment is your time).
Flexibility. Things change quickly and you must be willing to adapt. When the next “great” marketing platform emerges, be willing to jump on board and embrace it with excitement. If you are a flexible marketer, you’re always miles ahead of your competition.
Everything that you do. Marketing isn’t just about your advertising campaigns. Every single interaction that you have with your prospects promotes your small business. So, be careful how you answer the phone, respond to your emails and treat your customers because all of it makes an instant and lasting impression on them.
I hope these marketing tips help get you on the right track and if you liked this post, share it!
Some of this information was gleaned from Manta.
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While Facebook and Twitter are useful for social media marketing, it’s helpful to diversify and take advantage of other resources. On that note, let’s talk about some social bookmarking, 2.0 and other sites that are great for building traffic and attracting customers.
Reddit, Digg, Del.icio.us and Stumbleupon are all social bookmarking sites that allow you to submit and tag the content from your website. Upon submission, the content is saved and will be available for other users to find. This type of social media marketing is beneficial for two main reasons. First of all, it can result in a considerable amount of direct traffic and can help you build followers if your content has value. Secondly, each time you submit content, it provides your website with quality backlinks that can boost your ranking within search engines.
Technorati is a blog search engine that’s perfect for bringing exposure to your blog. Consequently, it’s a great way to connect with individuals who are interested in your niche and network with other relevant bloggers. Squidoo is a 2.0 website that allows you to create lenses about nearly any topic. It’s easy to use and is effective for showcasing the content of your small business’s website or blog. Due to the fact that it gets a reasonable amount of love from Google, it can serve as a valuable backlinking resource.
In addition, Yahoo.answers can be useful in your social media marketing campaign. By answering questions and providing users with helpful information, you can often bring traffic to your website and establish yourself as an authority in your niche. As a result, this website is great for building trust with potential customers and converting those individuals into loyal, repeat customers.
If you liked this post, read more at the JaxWorks blog and share it with your friends!
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Social media on the web is an often difficult place to navigate, especially for small business owners. With so many social media outlets, it can quickly become overwhelming for small business owners just starting to get their feet wet in the world of social media. Fortunately, JaxWorks SEO & Web has the solution for you. Here are a few tips and tricks on promoting your small business with the use of Facebook, Pinterest, and Instagram.
Facebook is a social networking site that connects people and their interests based on location. Users connect with old friends, coworkers, and family members and share pictures, interests, and favorites. Businesses small and large usually have a Facebook presence by creating what’s called a page. This page on Facebook allows for users to receive information about your business.
Many small businesses stop there, but you can further utilize your presence to gain more of a following. Try offering specials or discounts to customers who follow you on Facebook. Or, gain more exposure by offering deep product discounts to those who share your page with their friends.
Pinterest is a virtual pin board where users can post their favorite outfits, recipes, quotes, and anything else they want to keep tabs on. Small businesses utilize this technology by telling their own story. For example, many restaurants post pictures of their own dishes, allowing users across the world to post the picture to their own pin boards.
Also, many businesses post tutorials which generates a following. If you are a cleaning business, for example, post a tutorial about one of your best cleaning tips. The more information you spread, the bigger following you will have, resulting in eventual sales.
Instagram is a fairly new technology that allows users to turn phone camera pictures into works of art with the use of various filters. One savvy business owner posts daily outfit pictures of herself to promote her clothing company. Another business posts pictures of their weekend book signing events. Whatever your business, using Instagram can help personalize your small business.
So, um, what is Pinstagram then?
Pinstagram is a free service that lets you enjoy Instagram on the web. It works seamlessly with your Instagram account.
Pinstagram lets you view your feed, popular photos, and more. Pinstagram is a work in progress and is brand new!
Promoting your small business using social media doesn’t have to be an arduous task. It becomes fun and fulfilling to connect with your customers. For your social media needs, email us at Yvonne at JaxWorks or call 832.889.9242. Other business owners could profit from this post so share us with your friends!
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