Social Media The Woodlands 832.889.9242
Social media and SEO are linked because multitudes of people use social media to let others know about websites they enjoy and use. A good search engine marketing campaign will add social media to their bag of tricks. Social media marketing is very powerfuland are very high ranking, have numerous users, and always have new and relevant information. Social media sites are all about community, comments, discussion - this kind of information drives traffic to a site.
Which platforms are best for my business?
There are dozens of major platforms and if you run a small- to medium-sized business, you won't be able to compete effectively on every one of them. Because money, time and human resources are limited, choose wisely. Here are a few things to think about:
LinkedIn is great for business-to-business conversations, establishing and demonstrating expertise, hiring, and finding appropriate clients and strategic partners.
Twitter is perfect for putting a human face on your business, providing useful information to your target audience, and listening to your customers/clients and responding in real time.
Facebook: The audience is more diverse than you think. Over half of Facebook's users are over 26 and the fastest growth is in the over 25 demographic. Imagine what even 1,000 fans could mean for you.
YouTube: YouTube has become the No. 2 search engine. If you can create informative, entertaining, and even humorous videos about your company and products, then you can use YouTube as a highly effective tool in attracting and retaining customers/clients.
Pinterest, the photo-sharing service, is the new kid on the block, but it has developed a huge audience. With women representing over 80% of Pinterest users, it is a great venue if your products or services are geared towards women.
Foursquare, the premier location-based social media platform, works well for local businesses looking to drive immediate traffic to their brick-and-mortar operations. Foursquare also tends to skew toward a younger demographic than the aforementioned platforms.
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Social media also needs a boost from the search engines. (Unless you're famous, of course). Therefore, you need both - Search Engine Optimization and sites like facebook, myspace, and twitter linking to your site. You can try to launch a social media campaign purely through social news sites, book marking and outreach. But what're the odds you're going to hit the front page of Reddit or Digg? Pretty slim, since there are millions of other marketers trying to do the same thing. You need a website that is optimized plus wisely used social media to enhance that website.
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