Well, Search Engines like to see certain things either on your web pages (which is called onsite SEO) or to see information about your web pages elsewhere on the web, such as social media, other blogs, etc. (offsite SEO).
Search Engines use formulas to analyze huge amounts of data about all the web pages they can find in order to determine which web pages they should present when someone searches for a keyword phrase, and in what order they should present them. They use what is relevant to sort the huge amount of information they receive – they want to present the searcher with the best relevant information.
JaxWorks SEO The Woodlands will look at your target audience and your competition and figure out what the Search Engines want to see…and then make sure that your web pages have everything in place in the right order and balance, both Onsite and Offsite…it’s pretty simple if you know what you’re doing!
How SEO Works…
Although the Search Engines are continuously refining how they rank web pages, there remain two key elements that are the foundation for successful Page 1 result
- Onsite – your website content and infrastructure
- targeting the best keywords or keyword phrases
- matching existing content to target specific keywords
- creating new content regularly to target specific keywords
- having a site that is navigable and easy for the client
- Offsite – how your website is referred to from other online sources
- developing a profile of high quality, relevant incoming links
- having an active social media presence
- creating citations (non-linking references) about you – these are mentions of your business on the web
…and everything else is about creating great content, getting that content out there, and interacting with others. We want to keep your website at the forefront of Google’s robots and your potential clients’ minds…because we do really know how SEO works!
Every day 25% of the search terms the Search Engines see, they have never seen before. So, we focus on creating relevant keywords and keyword phrases focused around high volume searching. For example, a core keyword phrase might be “apartments” and that cluster may include “apartments New York”, “luxury apartments” and “two bedroom apartments”. Using the latest SEO tools and software, it is our job to find you the optimum balance in your keyword phrase list to be targeted, that delivers the best ROI (Return On Investment).
Matching – Existing and New Content
Our approach to SEO is to have one page for each keyword. Typically your home page will be focused on your main keyword phrase and your main navigation pages will target your next most important keyword phrases and so on through your web page hierarchy. Often your website won’t already have web pages to target some of the important keyword phrases you will want to target; in these case we work over time to create new pages for each of these terms.
Behind The Scenes – The Code
Not all websites are created equal. Some websites are great and are ideally search engine-friendly, but many we come across are not. We make sure that the coding on the website is SEO friendly and won’t hurt your SEO rankings.
For a preview of how the Search Engines are currently indexing your website, go to Google and in the search box type site:www.yourwebaddress.com …and see how many pages have been indexed and how Google is displaying your pages. Can you see lots of content that is indexed? If not, you need SEO so that potential clients can find your site! Yes, “look and feel” is vitally important in motivating visitors to explore your website, and in guiding them to act or buy…but they need to find your website first.
Offsite Link Profile
In the simplest of terms, a Search Engine sees a link from a different website to your website as being a vote of confidence in your web site. Google or other search engines realize that if people are interacting with and going to your website, mentioning the site to others, or “liking” your social media, that you are in fact who you say you are and do what you say you do. Search Engines believe that if other websites are linking to your web pages, you must have something good to link to and the search engines will rate your page that is being linked to more positively.
Today Search Engines take into consideration many additional factors other than just the sheer number of links when evaluating your offsite link profile:
- the Reputation or Trust value of sites linking to your web site
- the Relevance of sites linking to you
- the “Anchor Text” (the words that the link is embedded behind) in links to your site
- relevant and great content
- interaction with your website
Offsite Social Profile
More and more, the Search Engines are starting to consider social media references as important signals about your website and your company in general. It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and how often people interact with your social pages. JaxWorks SEO The Woodlands takes into consideration everything that will help your site rank best.
Offsite Citation Profile
Citations are references to your company name, company address, phone number or website that may not actually link to you but are recognizable to Search Engines. These citations are useful in enhancing your Search Results in the Search Engines’ maps and geo-location rankings.
So That’s What SEO Is and How SEO Works…
SEO is about all of the above, plus a little luck, strategy, techniques, and tactics– the Search Engines “see” thousands of websites weekly and we help make yours stand out.
The Next Steps…
You can discover more about JaxWorks SEO The Woodlands by calling us at 832-889-9242 or emailing us at firstname.lastname@example.org. If the information in this post helped you, please share with other business owners!