Web Content Matters! The Search Engine Optimization Quality guidelines have a direct impact on how search engines rank your website in search results and your website’s page rank. While they are listed as “suggestions”, wise people are advised to listen really carefully when Google talks search engine optimization guidelines. Failure to follow them may have your website removed from Google. Worse than death, banishment removes your site from Google and partner sites! Here are SEO techniques to stay friends with Google and sleep soundly at night. (while thousands of people visit your website).
First of all, forget web content for search engine rankings and website design and concentrate on web content. Create enough web pages to give a sense of what visitors will experience on your site. Email pages to people for their comments and feedback on your subject. Soon you’ll have a sense of what you have to offer and how to design your website. With the emphasis on content that useful information to people, website design is logical and quick.
How will people reach the pages on your website. A proven SEO approach is to provide a simple hierarchy and text links for your website along with a site map. If you don’t have one, Google offers an online site map generator. It seems like an obvious search engine positioning technique, but worth repeating – a visitor should be able to reach each page from a static text link. Your site map points to the right page and also boosts your search engine ranking – not a bad deal. For large site maps. over a hundred links, create smaller site maps.
Web Page Hierarchy
An important search engine marketing tool is the proper placement of titles on your web page – H1, H2, H3, and so forth. These title tags guide the search engine though you page and help it determine what to read first, second and so on. The main subject of the page should be identified with an H1 title tags and secondary subject with an H2 tag and so forth. The proper use of titles benefits both the reader and search engine optimization.
Meta Tag Mania – Search Engine Marketing
Do you just go nuts trying to write the perfect meta tags? Join the club! While what’s in the meta tags are important.. how should we say, “It’s what’s in the bun that counts! In other words, search engine positioning techniques such as meta tags are secondary to what’s written on the page. Create useful and entertaining content and your meta tags will write themselves. Be sure that your pages have the words listed in the meta tags and display important names, content, or links in text, not pictures. Got that? See you in Google Heaven!
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