Email Marketing
JaxWorks now offers email marketing and newsletters. If you would like to send newsletters to your customers monthly, or if you would like to market through email, we can help you. You can choose to do your own marketing campaign and monthly newsletters or let us do it for you. Keep in contact with your customer so when they need your product or services, you're the first company to come to mind!
Email marketing is the use of email for marketing purposes. This usually refers to emails to persuade customers to buy again, emails that offer discounts to promote customer loyalty or to obtain new customers, and placing marketing messages or advertisements in email to potential customers.
- Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
- Sending emails designed to encourage customer loyalty and enhance the customer relationship
- Placing your marketing messages or advertisements in emails sent by other people
Why is email marketing so popular?
- sending email is less expensive and more widely used than other forms of communication
- you can send to the customer and don't have to wait for the customer to come to you
- email marketing is very successful if you don't spam people and do it correctly!
Newsletters
A newsletter may carry promotional messages or advertisements, but will aim at developing a long-term impact on the readers. It should provide the readers with value or good information that either entertains or helps the customer. This means you need to send more than just sales messages.
Responsible email marketing is based on the idea of permission which means you need an email address owner's permission before you can send them a commercial email. You must give the customer the opportunity to unsubscribe, and you do not want to send spam! If you are accused of sending spam, you may have your emails and website banned.
If you would like to participate in email marketing to promote your business, please contact JaxWorks and we can set up your account and a login. You can send and manage your own email marketing, or we at JaxWorks can do it for you.
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