Social media on the web is an often difficult place to navigate, especially for small business owners. With so many social media outlets, it can quickly become overwhelming for small business owners just starting to get their feet wet in the world of social media. Fortunately, JaxWorks SEO & Web has the solution for you. Here are a few tips and tricks on promoting your small business with the use of Facebook, Pinterest, and Instagram.
Facebook is a social networking site that connects people and their interests based on location. Users connect with old friends, coworkers, and family members and share pictures, interests, and favorites. Businesses small and large usually have a Facebook presence by creating what’s called a page. This page on Facebook allows for users to receive information about your business.
Many small businesses stop there, but you can further utilize your presence to gain more of a following. Try offering specials or discounts to customers who follow you on Facebook. Or, gain more exposure by offering deep product discounts to those who share your page with their friends.
Pinterest is a virtual pin board where users can post their favorite outfits, recipes, quotes, and anything else they want to keep tabs on. Small businesses utilize this technology by telling their own story. For example, many restaurants post pictures of their own dishes, allowing users across the world to post the picture to their own pin boards.
Also, many businesses post tutorials which generates a following. If you are a cleaning business, for example, post a tutorial about one of your best cleaning tips. The more information you spread, the bigger following you will have, resulting in eventual sales.
Instagram is a fairly new technology that allows users to turn phone camera pictures into works of art with the use of various filters. One savvy business owner posts daily outfit pictures of herself to promote her clothing company. Another business posts pictures of their weekend book signing events. Whatever your business, using Instagram can help personalize your small business.
So, um, what is Pinstagram then?
Pinstagram is a free service that lets you enjoy Instagram on the web. It works seamlessly with your Instagram account.
Pinstagram lets you view your feed, popular photos, and more. Pinstagram is a work in progress and is brand new!
Promoting your small business using social media doesn’t have to be an arduous task. It becomes fun and fulfilling to connect with your customers. For your social media needs, email us at Yvonne at JaxWorks or call 832.889.9242. Other business owners could profit from this post so share us with your friends!