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It only takes a few minutes to create your Twitter account so let’s get started!  The most common question is often: “Do I name my Twitter account under my brand or my personal name?”   This is something you need to think about before you begin, but I do discourage you from having more than one Twitter account to manage. This can get complicated and often difficult to keep going in a meaningful way. Only create Twitter accounts that you will have the time to manage, which means actively engaging in. The last thing you want is for someone to find a Twitter account either under your name or brand that is not active.

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Here are the steps to start tweeting!

• Go to the Twitter homepage , click on the button that says “Sign Up Now.”

• Complete the sign-up information providing your full name, username (which is what you will be known as) your password and email account. I strongly recommend you stay away from cute names, things that are hard to spell or just plain silly. My advice is always that people use their real names, or a reasonable facsimile thereof. Shorter is always better, so don’t get hung up trying to use up all the spaces you are allocated.
• Click on the button that says “Create My Account.”
• You can import your email addresses from your Gmail, Yahoo or Outlook email accounts. This is a great way to get started in following current contacts.
• Almost Done!! You need to sign into your account and complete your profile. Go to twitter.com and click the button that says “sign-in.” You will be taken to your Twitter homepage. At the top click the text that says “settings.” This is where you can tell people more about who you are, what companies you represent, and add your url or other link that is appropriate for you. You will also be given options to geotag your tweets, which basically tells others where you are “tweeting” from. Whether or not you choose to do this is totally up to you. There is also an option to protect your tweets – I highly suggest that you don’t use this feature, especially if you will be using Twitter to promote your company and your brand.
• Add your picture. At the top of the settings page, you will see a “photo” tab. Click this and add a photo of you. I suggest using a personal picture of yourself, not a photo of your logo or an icon. Individuals want to see who they are tweeting with. A close up picture is better, so that people can see your face. Avoid using pictures of you and your wife, your cat, your toddler or other “cute” or “group” shots. The best photo to use as an avatar is always just you.  You can also have someone create a custom Twitter background.  JaxWorks will create these for you or you can create your own Twitter background.
• That’s it – you are done, now start finding others to follow.  A great source to use to find others to follow is MrTweet.
• Try to spend a few minutes a day engaging on Twitter – you can split this into two  intervals in the morning and the evening if that works best for you.