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This is just a introduction but I am going to be doing a series of posts on how to market your business with video. Not only will this help with marketing your business, but it will help with search engine optimization of your website as well. Hope you enjoy it and be sure you share us below!
Yvonne at JaxWorks SEO & Web spoke informally to MCABW (Montgomery County Association of Business Women), a group in Conroe and The Woodlands area.
Watch the video of Yvonne at JaxWorks:
If you learned anything from this or think someone you know could benefit from this, Share this below!
If you have a business, especially a small business, you need to start a blog. Start it today. It doesn’t matter if anyone reads it to start. Blogging is an amazing marketing tool and every business needs one.
Seth Godin is an entrepreneur, author and public speaker. Godin popularized the topic of permission marketing.Godin believes that the end of the “TV-Industrial complex” means that marketers no longer have the power to command the attention of anyone they choose, whenever they choose. Second, in a marketplace in which consumers have more power, he thinks marketers must show more respect; this means no spam, no deceit and a bias for keeping promises. Finally, Godin asserts that the only way to spread the word about an idea is for that idea to earn the buzz by being remarkable
Seth Godin on blogging:
“Blogging is free. It doesn’t matter if anybody reads it. What matters is the humility that comes from writing it. What matter is the meta-cognition of thinking about what you’re going to say. How do you explain yourself to the few employees – or your cat – or whoever is going to look at it? How do you force yourself to describe – in three paragraphs – why you did something? How do you respond out loud? If you’re good at it [blogging], some people are going to read it. If you’re not good at it, and you stick with it, you’ll get good at it. This has become much bigger than, “are you Boing Boing or The Huffington Post?” This has become such a micro-publishing platform that you’re basically doing it for yourself… to force yourself to become a part of the conversation, even if it’s not that big. That posture change, changes an enormous amount.”
Watch the video of Seth Godin and Tom Peters (author and consultant):
What do blogs do for your business?
Like all other means of social media promotion, blogs can:
With the right content and approach toward your readership, businesses can develop strong links that will help them build a solid reputation and foundation online. As content is consistently produced and comments are consistently reviewed and/or responded to, businesses are bound to find new readers who will check the site frequently for updates, get new search traffic, and establish visibility in their industry.
What are you waiting for…start your business blogging today! 
Ever heard of Twitter hashtags? A hashtag is used to unite specific tweets about particular topics. It’s a way of organizing or grouping tweets together.
What does a hashtag look like?
It’s the tweets you see that contain the “#” symbol plus a topic or word.
An example that comes to mind is this evening, while watching Fox News, many people gathered together and united their post by including the hashtag #foxandfriends. This enabled the hashtags to be searched and allowed Twitter users to follow the conversation of others on Twitter regarding the popular news show. The same was true during the last presidential election.
Twitter Day 6!!
Twitter Hashtag Resources
If you are interested in what topics are being talked about on Twitter, there are a few resources you can visit to gauge trending topics that are being discussed. These sites include:
Hashtags.org is an extremely valuable resource when it comes to researching popular trends on Twitter. It provides you with information on how many messages were sent regarding a specific hashtag and within what time frame.
Twemes
Twemes is another popular site, because it provides you with information on what themes are floating across the Twitter cyberwaves. I’ve also found the RSS Feed feature to be extremely helpful when I want to follow a specific hashtag.
Wthashtag
Trying to find information on the history of a hashtag? Would you like more information about a particular hashtag on Twitter? Wthashtag is the place to go. It is a wiki tool that is generated by users that explains what a hashtag means, how you can use it, when it was first discovered, and a live stream of that hashtag. This is a great resource if you are doing research into specific hashtags.
Why Use Hashtags?
Hashtags can be useful when you want to create as well as monitor visibility on Twitter. This can be extremely beneficial when monitoring your company or your products. They can be used to categorize your Tweets according to topic or purpose.
Simply put, hashtags are a great way to organize Tweets and allow others to follow specific topics or events. Once you learn how to use them, you will wonder how you ever Tweeted without them.
If content is king and new content helps you with your search engine rankings, a great, easy, and fun way to put more content on your site is by blogging.
With the onset of blogging in the industry, personal journaling had been a common ground for people to share their passions with others all over the world Generally, blogs are created for personal use. Like a journal, people can write their daily adventures, sentiments, and whatever ideas they want to express online.
With the advent of business websites, blogs have gradually taken the limelight in providing businesses a chance to boost their productivity and their presence online. Business blogs are, basically, created to advertise the services or products of a certain web site or online business in order to increase online sales or for search engine optimization purposes. Business blogs are also a way of promoting the company so that readers will know that your company exists online and what services and products your business offers. With blogs, entrepreneurs are able to establish a name in the virtual market through articles that can be very useful to readers, with the added benefit of creating new content at the same time (a great search engine optimization tactic!).
So, if you are thinking of creating a blog, whether for business or for pleasure, you need to know some tips that could help make your blog interesting and productive. When writing a blog, consider your audience. If you’re doing a personal blog, write about subjects that you’re interested and passionate about! There are always people who are passionate about the same thing you are and you will find and connect with them! If you are creating your blog for business purposes, consider your target market when writing the blog. Use your blog to impart useful information to others about what you do or how the services and products you offer can benefit them. At the same time, use keywords that apply to your services and products so Google can find you!
Make sure your blog is easily readable and make it informative, amusing, or controversial. If possible make it interactive, allowing people to place comments on your blog. This way, you can get the impressions and reactions of people who are reading the blog. Another great idea is to add video clips, podcasts, and images to make the blog accessible and enjoyable to a wider range of people.
Have fun with your blog, make it entertaining and informative, and write about your business. This way, you will be having a good time, giving people important information, and adding content to your site for search engine optimization purposes at the same time! Also, give people a lot of ways to connect with you by offering your blog on RSS feed or by email, connecting with you on FaceBook or Twitter, or giving them free information in exchange for their email address.
Blogging is a great way to reach people, exchange ideas, get information about yourself or your business out there, and have fun. What are you waiting for?
Some interesting blog links:
