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SEO is a continuing process and one that should not be ignored. As you know, or will soon realize, search engines are the main entry point at which your customers will find your website. But there are other issues you must be aware of to get the targeted customers that you want.
You may have optimized your webpages and people are coming — but not many. Why? One of the reasons could be the keywords you are choosing. Choosing the right keywords take time and effort, and it is an important factor to consider. When choosing keywords you should ask yourself:
1.) What are the exact words people are using to find the product or service that I am offering. For example: is it refurbished tools, cheap tools, free tools, red tools, ugly tools …?
2.) Are my keywords too general, or overused. If the keywords are too general, you may receive visitors that are not buyers, just browsers. If the keywords are overused, you may be so far down in the search engine rankings that your site will never be seen.
3.) Do I have my keywords or keyword phases in my Title Tag and other metadata, including keywords and description. Your keywords in the metadata should be relevant to your web copy and should include the keywords you have chosen. If they don’t, you’ve just wasted an important tool that the Search Engines utilize. Some people use the meta keywords tag and others say that the search engines no longer use them. And still others claim that it gives their competition an unfair advantage. I personally will continue to use them, because I don’t believe all the search engines ignore this tag.
Finding the correct keywords is no easy task. Did you think of asking the people around you what keywords or phases they would use to get to one of your web pages? You might be surprised — it may not have been a keyword or phase that you even considered. Another good way to find the keywords you need is to use the Google search-based keywords tool or the SEO Book keyword tool.
Even though a keyword may be popular to the masses, you also must consider if it is targeting your specific market. Why? You may begin to get the traffic, but not the specific target market that will buy your products. And that is the bottom line, not so much the popularity of the word, as the quality of the traffic that the keyword brings. If the keyword is popular, you may find your web page competing with established websites — which translates into poor positioning. Thus, you could consider other smaller niche words, and still get the ranking you seek.
You will have to experiment with the keywords that you use on your webpage/website, to determine if the keywords you are using is giving you the sales you want.
I have found testing, evaluating, and re-evaluating is the name of the game of SEO. If you keep that in mind, you will begin to see the results you want. However, once you are in the top ten of the search engine results, do not think your job is done. You must continue to monitor — because the Internet is not a static environment — and people can come online that can slide your web page or website down the line in the search engine rankings.
Please let me know if this helps you with choosing keywords for your webiste. Also, if you like this post, please see below and share this post on Twitter, Facebook, or other social media site! Thanks.
